On Monday, Shop Eat Surf, broke the story that Rob Dyrdek will not have his contract renewed with DC after a 20+ years relationship with the mainstream brand. DC’s parent company, Quicksilver, filed for bankruptcy in September of 2015 and officially rejected the contract last week as a part of the process, according to court documents.
Dyrdek was one of the original riders for the DC skate team receiving his first pro-model shoe in 1995, only the third signature shoe that the brand ever produced. Since Rob’s rise to fame through hit MTV shows such as, “Rob & Big”, “Rob Dyrdek’s Fantasy Factory”, and “Ridiculousness”, he has become a recognizable face of the brand. He has had 29 signature shoes during his reign with DC. Dyrdek was one of the brand’s highest profile athletes and has over 3 million followers.
Rob, along with fellow skaters Danny Way, Colin McKay, Ken Block and Damon Way, helped launch the DC brand.
As of yet, Rob has been unavailable for comment, but we’ll be anxious to see what he has to say regarding the “break up”. One thing’s for certain, Rob has always been a class act, I’m sure he’ll find a way to get by. What will be more interesting is if it will affect DC sales.
According to Shop Eat Surf, “DC executives plan to announce a few new riders, and so far has added James Stewart.” Also stating, “DC remains an important part of Quiksilver’s future plans, we are told.”
Guess we’ll have to stay tuned to see how this one plays out!