Not that we are not already scared to death of clowns, the all new creepy clown Pennywise for the upcoming ‘It‘ film was released yesterday by KatzSmith Productions.

Director Andrés Muschietti told EW: “It truly enjoys the shape of the clown Pennywise, and enjoys the game and the hunt. What’s funny to this evil entity might not be funny to everyone else. But he thinks it’s funny.”

The story line written by Emma Chapman starts in the Town of Derry, the local kids are disappearing one by one, leaving behind torn body parts/remains. In a place known as ‘The Barrens’, a group of seven kids are united by their horrifying and strange encounters with a clown called Pennywise. Bill Denborough has a personal vendetta with the clown. 27 years after their last encounter with Pennywise, the ‘Losers Club’ has regrouped from their successful lives and businesses because IT has returned and kids are disappearing again. The only problem is that they have all forgotten what occurred that summer. It’s up to The Losers Club to regain their memories, to think of the key to killing Pennywise, and to stay alive long enough to end his tyranny but to also realize what brought them together in the first place.

Bill Skarsgård is the second actor to play the super scary character Pennywise. The character was first portrayed in live action in a 1990 miniseries adaptation of King’s 1986 novel. The new ‘It’ film is also eyed as a series, with a sequel planned if the first one proves successful. This adaptation has been very publicly in development for years, with “True Detective” vet Cary Fukunaga once attached to direct.

Here is a look at the original Pennywise scaring the shit out of people.